About
In a world where the cost of building software approaches zero, the real value isn't in writing code — it's in knowing what to build.
The leaders who create lasting impact are the ones who sit with the business, listen deeply, distill complex pain points into clear requirements, and ensure every technology investment drives measurable outcomes. That's the work I do.
Every project I take on follows the same pattern. A stakeholder comes with a request — often to patch an existing system or refactor something that's grown unwieldy. Instead of jumping to implementation, I pivot to discovery. “Let's talk about what you actually need.” I capture that conversation, process it into a comprehensive plan, iterate with feedback until the solution is right, and then I build it. Increasingly, AI accelerates every stage of this process — but the human skill of knowing what to build remains the differentiator.
Leadership Journey
My career has been a steady progression from technical execution to strategic leadership, with a consistent thread: I've always been drawn to the intersection of business problems and technology solutions. I started in database administration and credit analysis at First Data Global Leasing, where I built UNIX automation scripts and led Sarbanes-Oxley compliance initiatives. That early exposure to both data systems and regulatory frameworks shaped how I think about technology — it's never just about the code; it's about the business context it operates in.
From there, I moved into project management at Logos Enterprises, then senior business analysis at CIT, where I led vendor onboarding workflows in commercial equipment finance. Each role deepened my ability to sit between business stakeholders and technical teams, translating complex requirements into executable plans.
When I joined PGA TOUR in 2017 as an Implementation Specialist, I found the environment where all of these skills converged. I led legacy migrations and enterprise rollouts with full SDLC ownership, earning a promotion to Project Manager in 2018 and then Senior Manager of Business Solutions in 2021. Over the past four years, I've grown my team from 4 to 9 members and organized our capabilities into the BST Four Pillars Framework — a structure that ensures every technology investment maps to Custom Development, SaaS Solutions, CRM, or Business Intelligence.
Today, I'm building production applications, designing organizational methodologies, and leading a team that's proving AI-assisted development can dramatically compress timelines without sacrificing quality. The next chapter is about bringing this approach to a broader stage.
How I Work
I organize technology capabilities into four pillars, ensuring every investment maps to a clear strategic purpose.
Custom Development
Purpose-built applications solving unique business challenges that no off-the-shelf product addresses.
SaaS Solutions
Evaluating, implementing, and integrating best-in-class platforms to avoid reinventing the wheel.
CRM
Customer and stakeholder relationship management, ensuring data-driven engagement across the business.
Business Intelligence
Transforming raw data into actionable insights through dashboards, reporting, and analytics.
Beyond Work
Outside the office, I serve in multiple leadership roles at Jacksonville Southpoint SDA Church — as Head Elder providing spiritual and organizational leadership, as Treasurer managing finances and leading a treasury assistance team, and as IT Lead building systems that serve our community. These roles reinforce the same skills I bring to enterprise work: stakeholder collaboration, financial oversight, process optimization, and building technology that makes people's lives easier.
I also serve as Procurement Lead and Maintenance Lead, ensuring operational excellence across the organization.